Integration and Web 3.0 or "It's about walls breaking down..."

Yesterday, we started talking about the kinda abstract - and, in many ways, arbitrary - names applied to different paradigms of the internet: specifically, Web 1.0, 2.0, and Web 3.0.

Per those discussions (which lead us into Thursday's discussions) I found some interesting articles that speak to some of the integration, the breaking down of walls, the one-vendor-gives-you-everything-you-want notion of what the interwebs is becoming.

Obviously, there's a lot to look at in terms of what Facebook is trying to integrate. Facebook wants to be your music provider, and possibly put other music providers out of business. Facebook might want to provide you streaming video by acquiring Hulu. Oh wait, Google might also want to acquire Hulu so the big G can be your source for streaming content. Wait, so does Amazon. WAIT! So does Dish Network!

Then here's another article about the possibility that these types of integration (especially in Facebook) might actually be bad for social interaction. Can you imagine?