We're just starting our look at advertising rhetoric (let's call it chocolate, for now), and we've got privacy/freedom of expression coming up in the not-so-distant future (let's call it peanut-butter; I'm going somewhere with this metaphor).
Ta-DA! Marketplace Tech Report did a story today that is basically the Reese's Cup of my little blog post. See? I told you I was going somewhere with it.
The story is about a study done by Carnegie-Mellon (considered a VERY good technology-focused university) suggesting that our online "opt-out" decisions, supposedly protected by Federal mandates, have probably NOT been honored. In other words, when we thought we were protecting our online privacy as we avoided/engaged online advertising, it turns out that the advertisers were probably still collecting data on us. Give the article a read. Go on; click on some links...
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